substance taught, wording narrower
Cents-off merchandise coupons are distributed and redeemed immediately and electronically. An electronic display of coupons valid for use in a particular store is presented to customers in that store.
The reference describes a system for distributing and redeeming coupons electronically at a store checkout, which represents providing real-time value at a merchant point of sale. It uses a central processing unit and electronic checkout systems, which represents an enterprise infrastructure, but does not explicitly use the term 'enterprise infrastructure' or 'award program' in the same words.