1(a)
receiving, by the enterprise infrastructure, a plurality of requests from customers, each request comprising a request to create a customer account on the enterprise infrastructure associated with one or more award programs of one or more partners, and in response to each such request, allocating memory on the enterprise infrastructure, the allocated memory defining a personal consumer system account for the customer, and associating the account with at least one award program of one or more partners;
substance taught, wording narrower
wherein at least one of said screens is dedicated to the presentation of a display facilitating applications by customers for said identification means.
The reference teaches facilitating applications by customers for identification means (which corresponds to receiving requests to create an account) and storing account numbers in a central processing unit, but generalises the specific memory allocation and partner association steps.